An effective website and online marketing strategy is part of a total marketing strategy. From time to time small and medium business need to pause and redefine their short, medium and long-term goals and the strategy to meet them, and some objectivity and specialised experience is needed. We can assist you define your total marketing strategy and implement the online component.

Developing a marketing strategy isn't just for the big guys

Before you start spending money on marketing efforts, advertising, or on your website, you should do so in the context of an overall marketing plan. Your marketing plan should support your business objectives.

• Have you defined your business objectives?
• Do you have short, medium and long-term objectives?
• Do you have a cohesive marketing plan to achieve them?

We have a small team with extensive experience in developing marketing strategy

• Benefit from our expertise in small and medium business. We can help you define your marketing challenges and develop solutions; we can integrate these processes into your business, and we can develop best-practice marketing skills within your team.
• Benefit from our expertise in corporate marketing. We can help you, as a small business, market to big business - and that's a skill that most small businesses don't have. This can be a huge stumbling block for small and medium business, who unless they know how corporates work will often misjudge their proposals and sales approach.

And when you have your strategy, we can implement the online component

We have expertise in website design, website production, search engine optimisation and copywriting. We provide a full design service, will build your site to current best practice with XHTML and CSS, we can write your sales copy, and we can get your site on a continual path of improved ranking for organic search.

Let's talk about how we can help you define the right strategy and tactics for your business. You need to choose the range of specific techniques that will be right for you. We will take the time to understand your business, the competitive environment you exist in, and understand your customers. We will then help you develop a strategy that will enable you to grow your customer base and your business.

Our consulting practice can be secured on a one-off project basis with a set fee or you can secure our services on a retainer and hourly rate if that suits your business needs.

Our action plans include a view of the business environment you're operating in, the competitive environment, customer profiling and research. We look at the best avenues for brand exposure and we will advise on the best ways to reach your target audience. We will provide a roadmap with tactical plans and timelines. We will also provide a plan for your digital strategy and quote for its implementation.

Every business needs a solid plan and an understanding of both traditional and digital marketing methods. Call us to see how we can help.