My website is live. Now what?

Congratulations. A lot of effort has gone into creating the right site. It's proofed and now it's live. Now what?

Your relationship with us doesn't stop when your site goes live. It's important we keep in touch and you inform us how you're going. There are always options to improve your organic search but we need your feedback. The more we know the better more we can do.

When your site goes live our first step is to contact Google and Bing and ask them to index your site (add it to their memory). Indexing may take from a few days to over a week. We diarise this for a week to 10 days then check back with Google and Bing and inform you when your site is indexed.

How your site performs then, is a combination of a) bringing your site to people’s attention and b) getting site viewers to take an action.

Search Ranking

There are many ways of bringing your site to people’s attention. Our job is to assist you in one of those ways – organic search. This involves creating an SEO document, which you should have received, where a separate Title and MetaDescription is created for each page. We have already actioned this on your site. You will also find an explanation of SEO (Search Engine Optimisation) in that document.

At this stage your site is new, it hasn’t had an opportunity to build a reputation with the Search Engines, but time will improve your rankings if you pay attention and keep us informed. What happens now is a process where your business and our business work together to improve your rankings.

We ask you to wait a month then look at where your site ranks for your main keywords (the words and phrases you think people will type into a search field when they're looking for the products or services you provide). Because your site is mobile responsive we ask you to check your rankings on a) a desktop or laptop, and b) a mobile – as they may be different. If your competitors don’t have mobile-friendly sites you may already rank higher than them for mobile searches, but search on a desktop or laptop will be on a level playing field.

How you rank depends on a number of factors, including:

  • If the sites of your competitors are 'mobile-friendly' (responsive, display optimally on mobile devices)
  • How long competitor sites have been up. Long-standing sites can have an advantage (other things being equal)
  • How well your competitors are doing their SEO. You may overtake them quickly if they're not doing it well
  • How many competitors you have. There are only 10 listings on the first page of any one search result
  • The quality of incoming links to your site and your competitors' sites

What you should do

We recommend you create a Word document or Spreadsheet with three columns: Date, Mobile Ranking and Desktop Ranking; and rows for between 3 and 6 specific search phrases, which should correspond with the search phrases in your SEO document. At the one month mark of your site going live note the date and where your site ranks for these phrases. Go through 10 pages (100 rankings) but no more.

Your site may rank well for some terms, less well for others, and for some terms you may not rank at all ... and it is difficult to predict this in advance.

After you've created this first-month ranking list we normally ask you to wait two weeks and check the results again - to see if the rankings are volatile or relatively settled. When they're settled we can look at the results and work out which rankings we need to improve and work out a plan to do so. Sometimes we need to focus on some phrases more than others, sometimes we need to change tack and look for terms you can 'own' more quickly and aim for other terms on a longer timeframe. There are many ways to do your SEO 'smart', but we always work within the search engine's guidelines. We will never jeopardise your site's ranking with 'black hat' SEO.

In a nut-shell, the strategy is: measure, analyse, take action and measure again.

Note: It is important to remember that Search Engines know more about what you're looking for than the words you provide in their search field. They may also know where you are, if you're moving, what you've searched for before, what you did after searching, your gender, your interests ... and much more. Search Engines are continually working to understand you as an individual and predict what you may need or want to do. Because of this, search results are becoming increasingly individualised and subjective. There is no longer any such thing as 'a search ranking'. Different people will increasingly see different results.

If you have any questions don’t hesitate to call us on (02) 9810-5206 or arrange a meeting.

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