Deborah Kytic

Deborah Kytic is a founding Director of Loqium and Director of Marketing and Growth at Prospa.

With a career spanning major Australian corporates, high growth scale-ups, and purpose driven organisations, she brings a rare blend of strategic clarity, commercial pragmatism, and hands on marketing expertise.

Alongside her executive role as Director of Marketing & Growth at Prospa, Deborah has provided consulting advice to a diverse range of organisations - from early stage start-ups to large national brands.

Her work includes:

• Start up consulting for Amaysim Mobile - supporting the early growth of one of Australia's most successful challenger telcos
• Primary Ethics - contributing to the early stage rollout across NSW public schools
• News Ltd - contributing to the development of its paywall strategy during a pivotal shift in digital publishing
• Virgin Unite - assisting with the organisation's Australian start up phase
• Optus - returning to lead the implementation of a new rewards strategy and modern martech stack
• The Co Op Bookshop - shaping marketing strategy during a period of transformation
• Australian Institute of Company Directors - advising on marketing and customer engagement.

Deborah has also taught retention and direct marketing for ADMA, guiding real-world projects with Red Energy, Macquarie Bank, and NAB.

Her teaching style blends practical experience with a deep understanding of customer behaviour and data driven marketing.

At Loqium, Deborah works closely with small businesses in their start up and growth phases, particularly in website strategy, digital marketing, customer experience, and brand development. She is known for helping founders cut through complexity, focus on what matters, and build marketing foundations that actually work.

Deborah's focus is now on assisting businesses with the transition to AI tooling and modernising business structures to this new environment.

Her approach is grounded, collaborative, and always centred on creating meaningful, measurable impact.

Current position: Director of Marketing and Growth - Prospa

• Lead brand, growth, and customer strategy across AU/NZ
• Drive integrated marketing, media, lifecycle, and communications
• Build and mentor high performing teams
• Deliver measurable growth in a highly competitive fintech market.